A delivery-day routine for checking, organizing and sharing your property page, social graphics, flyers and branded files.
The listing photos have arrived, along with a property-page link, social graphics and a flyer. Now those files need to become a coordinated launch. A real estate marketing kit is most useful when each asset has a clear job and the details match wherever a buyer finds the property.
For Fresno and Clovis agents, a repeatable delivery-day routine can keep that process manageable. Start with the information and links, then prepare the pieces for the channels you actually use. You do not need to post every asset at once.
Check the listing details before sharing anything
Review the property address, price, agent name, brokerage details and contact information across the materials. Check the spelling and make sure the phone number and email address belong to the right person. Confirm property facts against your approved listing information.
Open the property page on a phone and a computer. Check that the gallery loads and that any included floor plan or tour link opens correctly. If a correction is needed, resolve it before distributing the link. It is easier to fix one source than to chase several versions after they have been shared.
Separate branded and unbranded files
Branded materials identify you or your brokerage. They are useful for your own website, social accounts, emails and printed pieces. Unbranded versions are intended for placements that require the property media to appear without agent branding.
Keep the two sets in clearly named folders. Before uploading to an MLS or another listing platform, check that platform's current requirements and your brokerage's instructions. An unbranded file is a useful starting point, but you still need to check the destination's rules for links, logos, contact information and media.
360 Media Drone's marketing kit service includes branded and unbranded options. Confirm the assets in your selected order so your launch plan matches the files being delivered.
Give the property page a clear role
A dedicated property page gives you a single place to direct people who want more detail. Use the verified link in a seller update, a buyer follow-up email or another approved placement. Make the accompanying text specific: explain what someone will find when they open it.
Check the destination before reusing a link in a new campaign. If the listing price, status or agent details change, review the page and the associated materials. A correct property page does not automatically make an older downloaded flyer or social graphic current.
Use social graphics to answer different questions
Choose a few images that explain the property rather than repeating the same exterior in every post. A launch post can introduce the home. Another can show how the main living space connects to the kitchen or outdoor area. An open-house graphic can focus on the date, time and access details.
Preview each asset in the platform where you will publish it. Check the crop, text size and placement of contact details. Put the most useful information early in the caption and make the next step clear.
If your kit includes a slideshow, review it before sharing. A slideshow assembled from still images serves a different purpose from a filmed walkthrough or an interactive tour. Describe the format accurately so viewers know what they are opening.
Prepare printed materials from the print files
Use the supplied printable flyer rather than a screenshot of a social graphic. Check the address, price, contact details and any event information before sending it to print. Review a proof if you are producing several copies.
If you add a QR code to your own layout, test the printed version with a phone and check its destination. Keep a dated copy of the approved flyer so your team can tell which version is current. Remove or replace older copies when listing information changes.
Keep one current folder for the listing
Store the final photos, branded materials, unbranded materials and property-page link together. Give your team a simple naming convention, such as the address followed by the asset type and version date. Keep older versions in an archive rather than beside the files people use every day.
When the price or status changes, check each active channel and downloaded asset separately. Review the results you can actually measure, such as link activity or inquiries, without assuming that one graphic caused a showing or sale. The purpose of the routine is to make your marketing easier to maintain and the property easier to understand.
Frequently asked questions
What is included in a real estate marketing kit?
The contents depend on the provider and selected order. 360 Media Drone lists a dedicated property page, slideshow video, printable flyer and branded social assets among its marketing kit deliverables, with unbranded options available.
Can I use the branded version in my MLS listing?
Check your MLS's current requirements and your brokerage's instructions before uploading. Use the appropriate unbranded version where required, and check the linked destination as well as the file itself.
Does a marketing kit include a filmed walkthrough?
Do not assume that it does. A slideshow made from photographs is different from a filmed walkthrough. Check your package and add any separate media services you need when booking.
What should I update after a price change?
Review the property page, active listing information, social graphics, captions, flyers and any other places showing the old price. Downloaded assets may need to be replaced individually.
Build your next listing launch around the right media
Explore 360 Media Drone's marketing kits and listing photography services to choose the assets that fit your next property. Use the online booking option to arrange your shoot and confirm the marketing kit options you want with your order.
Ready to market your next listing?
See our photography packages and pricing or explore every service we offer, from aerial drone media to floor plans and virtual staging.